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Advocacy and burnout don’t mix

Advocacy and burnout don’t mix

Years ago, the corporation I worked for started laying off employees.  I did what most employees did, worked harder and kept a low profile.  Finally, my notice came.  It was for all intents and purposes an “amiable notice,” yet, it meant that my family and I had to...
Business Storytelling Is More Than “Once upon a time…”

Business Storytelling Is More Than “Once upon a time…”

We’ve discussed the importance of telling your audience a story to engage more of their consciousness.  And, we’ve looked at how an effective story will transfer and become the story of the listener which in turn creates “replay” and advocacy.  “Great!” You might say,...