Why being human is your superpower – and how it can boost your sales
By Dominic Cummins Each amplifying the hype for the other, developments in Smart systems, Artificial Intelligence, Chatbots, and robotics are sparking excitement, fear, and many worried questions in the sales profession. Especially in industries supposedly under...
Adapting Doesn’t Negate Authenticity
Authenticity. The word has great “mouth feel”. Like a grape that rolls across the tongue with a smoothness until you bite down and experience a fluid burst of tang and sweet. I think when I first noticed the word “authentic” was as a kid in connection with names of...
Clearing Out the Information Fog
Attention! For ourselves and our audiences, attention is a finite resource. To demand that someone “pay attention” is exactly that, a transaction. Something must be sacrificed in order to obtain something else. With infinite demands for our attention, how do we...
The ROI of Commendation
By Toni, Director of Writing Services Years ago, I was sitting in a class for public speaking in the small country of Belize. The student on stage gave one of the most boring talks I have ever endured in my life; thankfully, though, it was only five minutes long....
Advocacy and burnout don’t mix
Years ago, the corporation I worked for started laying off employees. I did what most employees did, worked harder and kept a low profile. Finally, my notice came. It was for all intents and purposes an “amiable notice,” yet, it meant that my family and I had to...
Business Storytelling Is More Than “Once upon a time…”
We’ve discussed the importance of telling your audience a story to engage more of their consciousness. And, we’ve looked at how an effective story will transfer and become the story of the listener which in turn creates “replay” and advocacy. “Great!” You might say,...
A Brand Advocate is the Crust to Your Revenue Pie
On a recent trip to London for a babymoon, my wife and I experienced both the hellacious and the perfect of brand experiences. You know how it is; you have a long flight to Heathrow, and all you want to do is relax in your hotel room, so we made our way to our hotel...
The Secret Decoder Ring of Social Media Marketing
We may hear the words “secret decoder ring” and chuckle, yet many of us view social media marketing as some sort of encrypted medium. Sure, we may be avid users of a variety of platforms to maintain friendships. When it comes to a business using social platforms,...
Synergy—A Real Thing, Actually—Not Just an Annoying Catchphrase
During my student teaching stint, I was in an elementary classroom “half-sitting” on a ten-inch-wide plastic student chair. On the whiteboard at the front of the class was written a word. The young instructor in a very Zen voice said “now girls and boys, what is...
RightHire – Your Questions Answered
As many of you know, we are regularly posting video answers to your questions from the RightHire video series. This is a little longer post, so we decided to do it as a "Vlog" this time. As always, if you are interested in viewing the video series, you can find the...
The Tornado Manager
The movie Sharknado (and believe it or not, its three sequels, with a rumored fourth in 2017) has been an unbelievable small screen success. With cameo appearances by many famous and infamous people, there is undoubtedly an element of humor in the idea of a tornado...
It’s Not Just “Common Courtesy.”
My mum's Canadian. Growing up, I didn't think I was being raised any different than the next Southern Californian kid, except when I got teased for pronouncing the word "been" like the lentil. But, the older I got, the more I started to realize that our family was...