facebook icon

Blog

Adapting Doesn’t Negate Authenticity

Authenticity.  The word has great “mouth feel”. Like a grape that rolls across the tongue with a smoothness until you bite down and experience a fluid burst of tang and sweet.   I think when I first noticed the word “authentic” was as a kid in connection with names of...

read more

Clearing Out the Information Fog

Attention!  For ourselves and our audiences, attention is a finite resource.  To demand that someone “pay attention” is exactly that, a transaction. Something must be sacrificed in order to obtain something else. With infinite demands for our attention, how do we...

read more

The ROI of Commendation

By Toni, Director of Writing Services Years ago, I was sitting in a class for public speaking in the small country of Belize.  The student on stage gave one of the most boring talks I have ever endured in my life; thankfully, though, it was only five minutes long....

read more

Advocacy and burnout don’t mix

Years ago, the corporation I worked for started laying off employees.  I did what most employees did, worked harder and kept a low profile.  Finally, my notice came.  It was for all intents and purposes an “amiable notice,” yet, it meant that my family and I had to...

read more

Business Storytelling Is More Than “Once upon a time…”

We’ve discussed the importance of telling your audience a story to engage more of their consciousness.  And, we’ve looked at how an effective story will transfer and become the story of the listener which in turn creates “replay” and advocacy.  “Great!” You might say,...

read more

A Brand Advocate is the Crust to Your Revenue Pie

On a recent trip to London for a babymoon, my wife and I experienced both the hellacious and the perfect of brand experiences. You know how it is; you have a long flight to Heathrow, and all you want to do is relax in your hotel room, so we made our way to our hotel...

read more

The Secret Decoder Ring of Social Media Marketing

We may hear the words “secret decoder ring” and chuckle, yet many of us view social media marketing as some sort of encrypted medium.  Sure, we may be avid users of a variety of platforms to maintain friendships. When it comes to a business using social platforms,...

read more

RightHire – Your Questions Answered

As many of you know, we are regularly posting video answers to your questions from the RightHire video series. This is a little longer post, so we decided to do it as a "Vlog" this time.   As always, if you are interested in viewing the video series, you can find the...

read more

The Tornado Manager

The movie Sharknado (and believe it or not, its three sequels, with a rumored fourth in 2017) has been an unbelievable small screen success. With cameo appearances by many famous and infamous people, there is undoubtedly an element of humor in the idea of a tornado...

read more

It’s Not Just “Common Courtesy.”

My mum's Canadian. Growing up, I didn't think I was being raised any different than the next Southern Californian kid, except when I got teased for pronouncing the word "been" like the lentil. But, the older I got, the more I started to realize that our family was...

read more

Humility in a World of Confidence

We trust those with whom we connect.   We connect with those whom we can “just be ourselves.”   We connect with those who show vulnerability and with whom we can do the same.   So why can this so challenging in the business world?   In our world, and especially in...

read more
Our #1 Growth Tip. Click Here.