By Dominic Cummins Each amplifying the hype for the other, developments in Smart systems, Artificial Intelligence, Chatbots, and robotics are sparking excitement, fear, and many worried questions in the sales profession. Especially in industries supposedly under...
Authenticity. The word has great “mouth feel”. Like a grape that rolls across the tongue with a smoothness until you bite down and experience a fluid burst of tang and sweet. I think when I first noticed the word “authentic” was as a kid in connection with names of...
Attention! For ourselves and our audiences, attention is a finite resource. To demand that someone “pay attention” is exactly that, a transaction. Something must be sacrificed in order to obtain something else. With infinite demands for our attention, how do we...
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