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Business Storytelling Is More Than “Once upon a time…”

Business Storytelling Is More Than “Once upon a time…”

We’ve discussed the importance of telling your audience a story to engage more of their consciousness.  And, we’ve looked at how an effective story will transfer and become the story of the listener which in turn creates “replay” and advocacy.  “Great!” You might say,...
A Brand Advocate is the Crust to Your Revenue Pie

A Brand Advocate is the Crust to Your Revenue Pie

On a recent trip to London for a babymoon, my wife and I experienced both the hellacious and the perfect of brand experiences. You know how it is; you have a long flight to Heathrow, and all you want to do is relax in your hotel room, so we made our way to our hotel...
The Secret Decoder Ring of Social Media Marketing

The Secret Decoder Ring of Social Media Marketing

We may hear the words “secret decoder ring” and chuckle, yet many of us view social media marketing as some sort of encrypted medium.  Sure, we may be avid users of a variety of platforms to maintain friendships. When it comes to a business using social platforms,...
Synergy—A Real Thing, Actually—Not Just an Annoying Catchphrase

Synergy—A Real Thing, Actually—Not Just an Annoying Catchphrase

During my student teaching stint, I was in an elementary classroom “half-sitting” on a ten-inch-wide plastic student chair.  On the whiteboard at the front of the class was written a word.  The young instructor in a very Zen voice said “now girls and boys, what is...
RightHire – Your Questions Answered

RightHire – Your Questions Answered

As many of you know, we are regularly posting video answers to your questions from the RightHire video series. This is a little longer post, so we decided to do it as a “Vlog” this time.   As always, if you are interested in viewing the video series, you...
The Tornado Manager

The Tornado Manager

The movie Sharknado (and believe it or not, its three sequels, with a rumored fourth in 2017) has been an unbelievable small screen success. With cameo appearances by many famous and infamous people, there is undoubtedly an element of humor in the idea of a tornado...
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