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The ROI of Commendation

The ROI of Commendation

By Toni, Director of Writing Services Years ago, I was sitting in a class for public speaking in the small country of Belize.  The student on stage gave one of the most boring talks I have ever endured in my life; thankfully, though, it was only five minutes long....
Advocacy and burnout don’t mix

Advocacy and burnout don’t mix

Years ago, the corporation I worked for started laying off employees.  I did what most employees did, worked harder and kept a low profile.  Finally, my notice came.  It was for all intents and purposes an “amiable notice,” yet, it meant that my family and I had to...
Business Storytelling Is More Than “Once upon a time…”

Business Storytelling Is More Than “Once upon a time…”

We’ve discussed the importance of telling your audience a story to engage more of their consciousness.  And, we’ve looked at how an effective story will transfer and become the story of the listener which in turn creates “replay” and advocacy.  “Great!” You might say,...
A Brand Advocate is the Crust to Your Revenue Pie

A Brand Advocate is the Crust to Your Revenue Pie

On a recent trip to London for a babymoon, my wife and I experienced both the hellacious and the perfect of brand experiences. You know how it is; you have a long flight to Heathrow, and all you want to do is relax in your hotel room, so we made our way to our hotel...
The Secret Decoder Ring of Social Media Marketing

The Secret Decoder Ring of Social Media Marketing

We may hear the words “secret decoder ring” and chuckle, yet many of us view social media marketing as some sort of encrypted medium.  Sure, we may be avid users of a variety of platforms to maintain friendships. When it comes to a business using social platforms,...
Synergy—A Real Thing, Actually—Not Just an Annoying Catchphrase

Synergy—A Real Thing, Actually—Not Just an Annoying Catchphrase

During my student teaching stint, I was in an elementary classroom “half-sitting” on a ten-inch-wide plastic student chair.  On the whiteboard at the front of the class was written a word.  The young instructor in a very Zen voice said “now girls and boys, what is...
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