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Turning your company into a brand that attracts advocates, not just buyers

The Importance of Advocates


Brands with high advocacy have an average of 27% more top-line revenue than brands without


Customer referrals are 30% more likely to convert than any other channel


A focus on advocacy is 81% more effective for growing the top-line than other strategies for promotion

Scientists have documented the link between trust and decision-making. At RightMind, we take that science out of the lab and into your business to create a narrative that generates advocates, not just customers

Creating a narrative that stands out from the crowd

Developing a narrative that drives advocacy requires four distinct elements:

A Great Plot

Every great story needs an engaging plot. Your business has a story. Does your story resonate with your buyers? Does it compel them to action? Does it help generate trust in your brand?

captivating storytellers

A story is often made alive in our minds when we hear it told by a great storyteller. Your marketing and sales teams are your storytellers. Are they capturing the interest of your buyers? Are they creating trust in their interactions with prospects?

The right audience

Even the best stories don’t appeal to every audience.  Have you identified the audience who wants to hear your story?

Visuals That Excite

Every story has to paint a picture, either visually or in the imagination, that grips your audience. Does your brand and imagery attract your audience?

Learn Our Story Process

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe” – Simon Sinek

Stories We’ve Impacted
Client Advocates for RightMind Inc

Dominic Cummins is a powerhouse of knowledge and one of the best you will ever meet. His training is fantastic and engaging. Go Dom!

Steve Stookey

COO, CypherWorx, Inc

Hiring Dominic Cummins to speak is a no brainer
Marcus Murphy

Director of Monetization, DigitalMarketer

RightMind is a great company to work with. Please contact Dominic Cummins, a tremendous business leader with many years of experience.
Barac Abastta

VP, Jacobs Engineering

I was blown away by the consultation I received from Dominic of Right Mind. His candor, ability to cut directly to the heart of an issue, and his ability to simplify difficult concepts were far above anything I’ve seen from other consultants. I highly recommend him.
Kasim Aslam

CEO, Solution 8

We use the RightHire Process and I couldn’t recommend it enough! Added 3 key players to our sales staff over the last 6 months, all exceeding expectations.
Brian Haney

Director of Sales, PAYDAY

I spent an hour yesterday with Dominic Cummins to follow up on the insights he provided at the last DM Partner Training. Not only did I find the wisdom that he shared fascinating but sooo applicable right away. Within 24 hours I was applying it and as I shared with Dom…I can think of 100 other areas that we could apply his teachings
Jim Traister

CEO/Founder, HospitalityFan

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