If you have a goal of selling your business, or at least not having to be involved in every aspect of your business, you have to become nonessential. However, this concept can prove to be challenging.
As you look to 2019, is a “new you” the answer as a business leader? Even if you didn’t hit your goals in 2018, reinventing yourself may not be the answer.
Suffering from FFS?
As we close out the quarter and the year, here are some important reminders regarding your sales process.
Sometimes we can equate asking for help as a sign that we aren’t really an expert. Is that really the case?
Imposter Syndrome – That feeling that you are inadequate and unqualified, even though there is evidence to the contrary.
If you aren’t spending time on your job postings, you might be eliminating your best candidates.
Don’t rely on software to decide on your hiring needs.
Have you achieved your goals but looking to finish strong?
Fail to have a hiring process, and you will make bad hires.
The end of the month is CRUNCH time, especially in Sales.
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Watch this Vlog on the intriguing subject of why storytelling vanquishes the dry toast of facts every time!
I Don’t Consider Myself a Micro-Manager
Why would you? No one likes to think of themselves as such. Yet, for various reasons including deadlines and underperformance, we can inadvertently jump into such a role. Here’s a few diagnostic questions:
- Am I busy when those under me are not so much?
- Does my stress level rise proportionally when have to take on more responsibilities?
- When I assign a project, do I have to outline each step, or do I outline the end result, set a few milestones, and allow some initiative to be shown?
- How often do I ask for updates?
- Do I see a high level of morale on my team, or do they seem frustrated?
Jumping in and doing someone else’s job rarely leads to contentment or comradery. Advance planning, communicating openly, discerning team members abilities, and setting realistic milestones and goals can reduce this tendency. Limiting your instincts to take over may initially result in some disappointment, but in the long term, your stress level will reduce and your team should rise to the challenges.
Building Brand Awareness —Not a Waste of Time or Money
Are you like many small business owners and think your branding and its awareness have no effect on revenue? If so, then more than likely your business is stagnant, with no new leads and no growth in sight. Here is a little test to illustrate how important it is to establish your brand early on, know your customer, and use social media which, by the way, is free!
Can you guess which one of these brands, Apple or Microsoft, spent over $15B (2.7% of revenue) in 2015 on advertising and marketing?
Did you connect Apple with $15 billion? Everyone knows Apple’s logo, the sleekly-designed computers people love to use in public, the millions of iPhones taking up space in pockets across the globe, and the watches that allow those phones to be kept in pockets. Even when the computer logo is concealed on TV shows, we still know it’s an Apple. Apple has created the ultimate brand advocates, right? So they definitely spent $15B…right?
Well, no. The answer is Microsoft. They spent over $15B while Apple had to spend only $1.8B in 2015. Surprised?
If your organization can spend a billion dollars on advertising and marketing, it’s doing just fine. However, most small businesses still don’t believe how important their brand and branding can be to their bottom line. When you let your customers or advocates advertise for you, like Apple has done, your organization will not only spend less on advertising and marketing, but they will also reap more profits.