Ron Caruthers 0:00
He's right there. What's up, sir? How you doing, buddy? What's happening? How are you today? Sir? I'm doing well. I do. I gotta say last week was fun. It was much. It was cooler to have you in the office with me here. But you know, we'll we'll survive.
Yeah, well, the four hour drive off and the 17 hour drive back from Yes. That does have a little something to do with it for sure.
So I'll tell you guys, first of all, what where this started from? Since this is our somebody wrote that there's no volume. Should we did a double check of that. Alright, do we have a mic check? Can anybody hear us? Okay. Mic check one, two. I hear you. You hear me? I think that means they can hear us. But if anybody wants to confirm that second thing, so that's alright. All right. Speaking of your wife, let me tell you guys, daddy is the genesis of this entire thing. Dominic and I have known each other 32 years. Dominic literally was in his teens when we first met, and or nine or 10. But that's why I came up with the idea. Like, look, Dominic is really good at helping people make money. And we'll get into Dominic's career and stuff like that some of the things that he's done. And she's like, you're really good at helping people keep money and grow money. So that's where we came up with the idea of make more, keep more. We were gonna have big use music as the introduction here with no money, more problems. We haven't worked out the licensing on that. We got to figure that out. I don't want people coming after us like, no, no, no, no, no, definitely not His people. So go, we don't want any of their people coming after us, frankly. But the goal of this podcast just for those of you guys that are listening in and maybe don't know Dominic or maybe don't know me is we're going to talk about all things money. And the idea is we're going to try to structure this in such a way so that every week, you're taken away something to help make more money, some tip or two to help keep money or grow money, whether it's tax savings dominate, you're going to talk about how to be a better salesperson, a better business owner, how to get more clients, those sorts of things. I'm going to talk to you guys about places to stash that money, and watch it grow and how to fund your entrepreneurial ventures, and most importantly, how to pay the least amount possible to the tax ban. Which is a huge topic. So Dominic, give them a two minute version of your background, if you don't mind of kind of how you ended up here. I'll give you guys a two minute version of mine. And then we'll dive right into the topic. Awesome.
Yeah, quick version of it is is my I started in sales a little over 25 years ago. However, if you were to count my lemonade stand at five or six, I should say then, then then I guess it's been a little bit longer. But interestingly enough, my journey was I started out actually similar to Ron actually, Ron was probably part of the inspiration, I probably was part of the inspiration, he had a series seven license and I thought that was really cool. So I went into that got my licenses at 19 did that for a number of years, moved to San Francisco worked in mutual fund companies, all that kind of stuff. 911 You know, losing some friends and things in that because of the whole, you know, what happened on 911 in that industry, maybe kind of switch things up a little bit, move back to Southern California and, and went into banking, or traditional banking and then then made the leap to software and it had been the software for quite a while since then. I'm having a pretty successful exit from a company we sold for about a half a billion dollars which was which was pretty fun. And at that time, my wife who was always full of good ideas said could you stop doing this for everybody else and just do it for yourself? So I did not consider myself to be an entrepreneur in any way shape or form and jumped off that you know, her suggestion and my wife Sicilian so you know suggestions are when you're saying it's
I'm scared of her Yeah, exactly in a nice way. So she needless to say, there was a great idea that was a little over seven years ago and now I coach teach train on how to create sales, more sales in your business sales leadership, hiring, recruiting all that good stuff that goes along with building out great sales team so that's the that's the quick version of it. Yeah, you know, and and you're and you're kind of a bad man like you've spoken at if any of you guys are familiar with Traffic and Conversion summit, the Digital Marketer put on for years Um, you've spoken several times, you were kind of their outside trainer that would come in and after they taught them how to market businesses, you would go in and teach them how to close sales and build sales teams and things like that. So So Dominic is really, really competent in the space of growing an agency growing your own business adding clients on. And I think I'll be able to add something to the conversation. Yes, well, but but Dominic, you're clearly the expert of that. In my world, just so you guys know, I was a I grew up lower middle class, mom never never graduated high school dad barely graduated high school drove a truck, we lived in an apartment. We, when I tell people we live west side, LA, which is where I grew up, people get this image in their head, that's not the West Side la I lived in. I was outside that was the apartment and forgive you guys old enough to know what a Pinto was. That was our job. We weren't no shoes poor. But we were like used Pinto, you know, kind of I mean, my parents were awesome. It was back in a time when my mom didn't have to work when I was little. But we were not financially savvy. Ironically enough, my dad took awesome care of my mom, when he passed away, left her with a paid off house pension money in the bank. My mom's said, but money just wasn't something that we talked about. And my mom worked for doctors. So I would see kind of the difference in their lifestyle versus our lifestyle. And I've learned a lot about that living in kind of some of those houses that they lived, and now in a much more modest house. And we'll be sharing some of those lessons that I've learned with you guys over that. But money was always a subject of fascination for me, particularly once I figured out I didn't want to go to med school. And so my background is I've been around money, I went to school to be both a CPA and a certified financial planner, at the same time, kind of got a little distracted by the college rules. So I ended up developing an expertise in that. But for years, we've helped our clients get there be more efficient with the resources that they have, and get their money, right. So and that includes paying less taxes, growing it safely, making it last, transferring it creating generational wealth, all those sorts of things that we'll be talking about. And I think, from the outline that we put together, guys, we will have a little bit of everything. So whether you're just getting started in your journey, you're worth DECA millions. And you want to figure out how to transfer it, we're going to be going through Dominic, you're one of your areas of expertise is guys that want to leave the corporate world that are getting money thrown at them, but are sick of the corporate bullshit that goes along with it and don't really want to put up with it anymore. And by the way, I feel their pain because I was out of that world at 23. You took a little bit longer, but not that much longer. So I think the very first thing that you want we agreed we're going to talk about was the money mindset. And getting your mind right about money. So I don't know, man, if you've got something else you want to chat about today, we can do that. But what would you say about people getting their mind right about money? And where they would start on that or just getting their? Their their mind right about success? Yeah, you know, I think the answer is almost the same on both of those things, because Because quite frankly, not it's not always money isn't the only scorecard of success. However, it's one that people can usually see and are really certainly care a lot about. But I think that the realization that there is plenty to be had is one that people struggle with, like there is there is money out there, we're certainly seeing it with like, if you just look at the numbers, they're throwing around for these guys in the Russian Russia Ukraine situation, which is obviously a really sad situation. But you look at the amount of money they're talking about with these,
you know, oligarchs or whatever I mean, these guys, there's plenty of money around, and the amount of money that people have placed around the world. And so I think part of the mindset is just to understand that there is plenty to be had, and that it is not that hard to get your share of it. As long as you just believe that there is a share for you out there and go after that. You know, I'll tell you some really interesting Dominika brings up a great point. years ago in the early 2000s. We, my business partner Ed and myself at the time joined a mastermind group that was $35,000 a year to joy. And we were by far we were successful. Don't get me wrong, but we were by far the poorest people. In the room, and that was exactly the room that I wanted to be in. And I lied my way into it about what our business numbers were. And it wasn't like a straight out lie. It's call it more of a little creative shading, maybe a little bit of fudging, and they're like, we do those numbers. Yeah, we do those numbers. And we were close. But guys were flying and it was 20 people in a room, you got to meet with Dan, three times a year, you got a phone call with Dan Kennedy. And if any of you guys don't know, Dan Kennedy, we're gonna give you a list of books that I recommend you start with and if you have not read any of Dan Kennedy stuff, and you are in any way shape, or form entrepreneurial, you definitely want to start there because he is kind of the the OG of marketing, direct response, measuring how you get clients and kind of pricing and all the mindset that goes around that time management. But guys were flying into their their those meetings on private jets, one guy, Stephen Schneider, who does a lot of banking stuff now like how to get funding. He was bringing his chef with him to a Hilton Garden Inn 30 miles outside of Cleveland, Ohio, because Dan was like Screw you guys are coming to see me. And Dan lived in Ohio because he raced horses and own like 20 something. And Macedonia, Ohio, had the only year round race track, where you can do sulky racing a little, you know, buggy wagon behind the horses. And these guys would go out there and race in the snow and racing the you know, 40 below guys were crazy. But that's the people you want to be around. And again, it's to understand the way they think about money, and that there is a ton of it. And so I you know, recommend getting a copy of the ROB report occasionally. And not that your goal in life is to own a $250,000 watch, or buy your own private jet. What what did Kim K just buy didn't she just got a $200 million private jet. But at the very least, it's to realize if you grew up like a lot of us did, with no hard earned money. Money's hard to come by and not being beaten into your head because our parents didn't know any better. realizing there's a lot of money out there in circulation. And you just need to figure out where to insert yourself. And again, not that it will solve all your problems, because it absolutely won't. And it will absolutely create more problems. But it will certainly solve some of the problems what economists say having money is not everything but not having it is. And so I think that's a really good place to start manage. Get your mind right about this. Yeah, for sure. And I don't think it is about getting like it's so one of my clients that I work with is is like basically this private yachting and things like that. And it is pretty staggering what it takes to have a yacht and to run a yacht and what it takes to own a private plane and that type of stuff. And we're not necessarily talking about that, but by all means, set your goal set, set your sights, go for it, but it is the two. Well, there's differences of private planes, right, wrong. I mean, you're a pilot. Yeah, I technically fly a private plane, the flyer, basically Toyota camera loves you know, and not even nice Toyota Corolla is like 50 year old Toyota Corolla, with somebody strapped a wing on top, and I've literally one of them in the club I belong to. I mean, I been passed by traffic on the five freeway.
Yeah, so those are definitely a more approachable private plane offer. But I think, you know, we're talking like the Gulf Stream for being a Gulfstream five or six, whatever, that type of that type of scenario. But yeah, I think and somebody just posted in here, I think one of the chats I saw pop up was like, you know, easy to make harder to keep and that's exactly it's like that. That was you know, that's really a lot of what it is to do and bless you for it being easy for you to make so whoever whoever said that that's awesome, but and and not everybody has that where they're like, Yeah, okay, I believe I should have my fair share. But how do I get it? Well, that was that's what we're talking about. And then it's interesting. We filmed a pre session of this last week just to kind of try things out. Ron was in in my office here and we did a lot of session together. But we just recorded and we'll get we'll get if you guys are interested, we'll we'll get you that was actually pretty darn good. We need to get that up. It was great. We're, we're so humbled that we thought our episodes she'll tell us if it was good or not. And handsome. Yeah. So the but the the one of the things that we talked about towards the end is it can be frustrating. I know personally like having great years, and you're your tax guy tells you like, hey, good, congratulations, nice work. But here's what you owe, you know, there's a that's like a gut punch. And, and one of the things that just it's funny for as long as Ron and I have known each other I think we bond Moreover, you know, great margaritas, we bought chips and salsa, chili key list, it seems that we definitely stay in the Mexican food theme. We spend a lot of charge of games together. So we're both depressed people got a hold on when they're standing there saying if we do go in our way, but I go a little more begrudgingly. Yeah. So I still go. We but we never really talked about like, what each other does. It's so funny all these years of you know, and I knew what he kind of did, but and he kind of knows what I do. But that's about it. But it's interesting. When we started talking, I had some questions. I was like, Dude, I don't know what's going on. Like we're having some good years, we want to do some distributions out of the business. And for him to be able to say like, oh, well, hey, have you thought about doing it this way? No, I didn't even know that existed. And then all of a sudden, it opens up a whole nother world of like, wait. So we could totally spend this money over here. And if it doesn't work out, it's actually offsetting everything over here. And then if it does work out, I got to just figure out a creative way to make that Oh, my goodness, like, and it just changes. So when you talk about money mindset, this idea of being able to make it and then keep it is and how to leverage that money into something that's even greater is, is to me what gets really, really exciting. And the whole point of why we're doing this live Instagram Live is to share that with you guys to have that same level of excitement and realizing also for everybody. Not everybody on here is crushing sales, like the guy earlier who was like easy to make, right? You know, we want to help with those situations too. But hey, if you're not crushing sales, right now, you may not think you have a tax problem. But the cool thing is, we can make a couple of quick adjustments. Suddenly you are because it doesn't take much. It only takes a couple of deals to go your way. And then you do have a tax problem. So then then it is it's nice to know this stuff. And to be able to know that you're keeping for every dollar that you make, you're keeping the bulk of it. That's pretty darn nice versus made $1 today, but 10 cents is ultimately mine, one. Yeah. And one of the last things I'll say is I a couple years ago, I had one of my coaching clients, I run a coaching group and, and stuff. And one of the people said, she's like, oh, man, I just want to tell you like I have my best month ever. And I was like congratulations. And she's like, here's here's the weird thing, like, the only person who didn't get paid was me. And I've seen that I think that movie on Android, right? It's weird, because that's literally still gives me I mean, I got chills like, it still bothers me. Like we obviously fixed her situation. She's doing much better. She actually talked to you got some of that straightened out. But that's pretty common for people to have that situation. And that to me is what this is about is fixing that let's let's have you have the best month ever every month and get paid really, really well. And then at the end of the year, not a little bill.
The arm? Absolutely. What I would say is let's bring it back to Attracting Wealth. There's a great book when Dan Kennedy's books, I urge all of you guys to go go buy this book, but it's called no BS. That's kind of his theme is the no BS series. But no BS wealth attraction is a fantastic book. And, Tom, I don't know if you've read it or read it recently. But even if you haven't, I really recommend it because it's all about getting your mind right. Even back to the person you were just talking about who I know who we're talking about here. But it was a lot of our conversation really, and this sounds lame, but it wasn't about the mechanics. It was about you kind of get in your head that if you're showing up, you need to get paid. Right, you need to get paid, not everybody else. You and again, Dan made a really interesting point in that book that I'll never forget, is like what did you hear? At the top of the steps like you know, in a traditional like, as a little kid you snuck out of that and you sat at the top of the steps. And you heard your parents you know talking about money, what got burned into your brain that is not serving you because the economy is completely different. Now, when our parents went to work, there was no amazon online businesses. Nothing got sold online. People didn't get paid as consultants. They went to work for one company. They stayed there their entire lives. They got a pension. Look, Dominic's getting all fired up and now he's standing Think he's like, Well, I'm standing, I'm standing Hell yeah. But we got to get some of that out of your brain first. And that's why we wanted to make this the very first conversation that we had. And I would, I would give you a couple of things that I recommend. And Dominic, feel free to jump in the very first thing I would tell you is, if you're struggling with any of this, the very first thing to do is dump the news, literally dumped the news, we had so many stressed out clients calling our office Monday and Tuesday of this week, like way disproportionate, where they were just kind of frantic. You know, just like, ah, you know, yeah. Well, they've watched the news about a war pandemic all weekend. And look, we're not saying that that isn't important. And it's not that, you know, My heart doesn't go out to what's going on over there. But what it is, is, as of this moment, there's nothing that I can do about it. So we got to focus on you. And we gotta get kind of clear some of that noise out. And let's replace that with something that does kind of, I don't even know that motivates the word. But that just gets in your head and get gets you focusing on you. In a good way, in a good way. So I recommend no BS wealth attraction. I love Andy Priscilla's podcast, obviously, you want to listen to ours, but we'll get one. And we don't really know where it is right now, which somewhere, we'll get it to you, and it will be great. And I think that starts there. By the way, I'll give you guys, here's another thing. You guys can throw this in the chat. But how many of you guys actually do have written goals about what you're trying to accomplish? That you focus on daily. And you know what, this is a big one. Because if you go right back, I actually keep this on my there's two books I keep on my desk, actually have a bunch of tax books over here in the corner, but they kill lay them out where clients can see them. That's probably coming in backwards, I don't know, thinking Grow Rich, is the original Napoleon Hill, like the original self help book. And the story behind this is actually really interesting. Because he went, he had a meeting, he was a young journalist, he had a meeting with Andrew Carnegie, one of them be like the equivalent of having a meeting with Elon Musk today. And Andrew Carnegie challenged him to spend years interviewing the most successful people of the time. So Rockefeller and Thomas Edison and people that were leaders in their field and to try to call down what they had in common.
That led to their success. So literally, the book, although it's, you know, almost 100 years old, and written in that style, and people have come in and cleaned it up since then, you know, so there's some stuff we wouldn't get away with saying today. But he went through and laid out kind of like the 13 principles that everybody had in common among that group. And the one of the very first ones was getting very clear on what they wanted. And then focusing on it for a few minutes or even a few minutes every night, and just kind of burning it in your head. By the way, this was a great book also. Well, it's backwards. So I picked it up at like an Urban Outfitters. When my wife was shopping there one day, it always seems impossible until it's done. So she shopped at the book section. And here's your thought for the day. No one asked you to be happy get to work. Colette, a writer. I've no idea who she is. But that's a great thought. One other book that I'll share then Dominic, I'll let you weigh in on this is we come back my friend. Yeah. I was looking for a while I looked away for two seconds. Where are you? But I didn't keep my books on the table. So I'm going to share a couple are all in my bookshelf. So anyway, we'll get to that. But another one is the pledge by Michael MASTERSON. And if you guys don't know, that's not his real name. His real name is Mark Morgan Ford. He's the guy if anybody's ever read early to rise, he was the original publisher of that. And then he was the publisher of currently, I think the Palm Beach newsletter, or Palm Beach letter, whatever it is. Guys have done very well. With newsletters, and promotions and things spinning off of those newsletters and your wife just written that you keep disappeared. I know. Isn't it her job to change you to that desk and keep getting out of it? Yeah, well Um, but his book kind of really focuses on four areas, just think of it as a modern day rewrite of thinking grow rich. So if you prefer the more modern language, that's a great book to get, and law of success. Flexing, fatherhood is fantastic. Love that one. But I think you guys would really dig the pledge. So if you want to go look for one, I don't even know if it's in print. So you guys can fight each other over in the US the Amazon section, but one of my favorites, you got any that you really enjoy? Yeah, there's a book, I was gonna grab it. But then I realized it's actually sitting by my bed. I watched it. I have read it off. And on that much like that it's over there. But I'll have it for everybody else. But it's, I think the guy who wrote his name is Ben Schwartz. I'm always really bad at remembering people's names. But it's the hard thing about hard things. So it's one of my book, easy read guy was a big time guy in the software industry. I can't remember all the companies he launched but like you when he, when he shares that the beginning, you're like, Oh, okay. And it really is one of my favorite chapters from that book is there's no lead. There's no silver bullets. They're all lead. Like there's no, there's no way to get through stuff on an easy basis. You got to put in the work, you got to you got to do the time. So that's one of my favorites. And then interestingly, the only one sitting on my desk is your one of your favorites winning through. So that's the one that's actually sitting on my, my desk right now. sitting here right now, but it's telling me the truth, how far in the debt are you about a quarter of the way into it just the way it is, it's really good. And there's such an action put it in my Instagram story the other day, I'm like, one quote from it. But I was like this, this is exactly why I don't usually do the whole this, but you know, I get on there. But I did that time. Because it was just such a great point about it. But about like, you know, most most groups people not telling you like it is being being honest. And you know, they tend to fluff it up. And, you know, which is not helpful for anybody. I want to talk about a little bit about mindset, though. One one just take away from mindset for people to think about this has to do with with the getting more side of things, I suppose making more money is one big piece that I think about is if you don't get your head right around money and your mindset around money and understanding that there is plenty of money to be had. The problem is your view on money will impact your ability to ask for money. So here's what I mean by that not not ask for a loan, like ask for money, ask for the clothes. So one of the companies I work with luxury brands, they sell a product that can go for about a million dollars a week on and the people who sell that product, probably Boris it was the hard thing about winning things, and then winning winning routes. amidation Rob Reiner fit? It's a fantastic book. I'll talk more about in a minute. Yeah, carry on dominant. So.
So they saw this million dollar a week product. And most of the people that sell it, you know, make 70 to $100,000 a year. And so their comment on a regular basis is? Well, I mean, it's just so expensive. But it's not it's expensive to you and I use the expression of like, I mean, Ron and I are both, you know, didn't Well, at least I didn't do the whole college thing, right? The the but what's interesting to me is like when you were younger, if you had five bucks in your pocket, you felt rich. If you're in your 40s, and you have five bucks in your pocket, you're concerned, like your back? Is everything, right? Like your perspective on things is everything. If you have $10 in your account, you were like at 21 You were like, alright, just enough to get into the club. And you're in your lane. Wow, we have a problem, right? So your perspective is everything when it comes to money and so for you if you're making 100,000 a year $150,000 A year or $200,000 a year you're doing all right, right? You're making good money there's there's nothing to be ashamed about that but you will struggle at times if your heads not right. To ask somebody to say yes to a $250,000 contract, or a $500,000 contract or a million dollar contract. My biggest single sale was $128 million. I can't afford what they were buying that was to an individual by the way that was not a corporate sale. So what are you playing a whole other world and I mean dominant you are you're in a whole different world and and that's that's the thing, like I can't write that check. I mean, I theoretically could write the actual check but you know, we were gonna clear so you got to fix your mindset understand that a million dollars for some people is absolutely nothing. Like it's not a big deal. In fact, I did a presentation for that group one time trying to do some sales training for them. I actually ran the numbers, you may have even waiting lists it was a couple years ago. But I came back and showed them how that the person while they were gone for the week has likely earned all that million dollars back and other investments. So they didn't even if the net effect of the million dollar week was nothing, and there are so many people that, that that do that. And so, you know, it should be it's again, it's, it's getting that head right around it and understanding your if your money mindset is wrong, you are going to you're going to always struggle to ask for the business when it comes to bigger dollar things. So I'll put this to you. And this was not in response to the person who said sales was easy earlier, which, you know, bless you, that's awesome. I will say however, though, if sales is coming up, they're coming in really quickly, then I would look at what your situation looks like. Like if you're closing a lot of deals, look at your situation, are you making enough money? If you're not, then the sales, being easy to close isn't really doing you any, any help? And my guess is the disconnect is your pricing. You're closing it because it's cheap. You're not closing it, because it's something that's really profitable for you. So that's just one example of how and again, that was not to the person who wrote that are there. I'm not saying that that's your situation, but just you know, take an example. Take a take a look at that, and evaluate your scenario. Um, back to Boris for a second, who's asking the question, Dominic, about the book, winning through intimidation. The reason I love that book so much, is it's a guy named Robert ringer, he was a residential real estate sales guy. And he got his mind, right. And what he said was, right, I can sell these houses one at a time and earn a nice living. Or I can jump into the commercial world and start selling 50 and 105 100 units at a time and make all that money overnight. Why am I not doing that? And he came up with a really interesting theory that I want you guys to think about.
We are taught and again, this goes back to getting your mind right, we are talking about the ladder of success, right? You started in the mailroom, then you work your way up to assistant to the assistant to the assistant. And then you're the assistant to the assistant. And eventually, if you work hard and play nice with the other children. And you know, don't sexually harass anybody or get drunk at the company party, you will climb to the top of the ladder and one day you will be successful. And what he came up with is called the LeapFrog theory, which is and what's great about winning through intimidation, Boris and everybody else is he has all these great names for all of his theories, the icefall theory and the boy girl theory and the lawyer man theory. And so it's kind of a it reads like a novel even though it's it's one year this guy live. And what he was talking about there was in the LeapFrog theory is, hey, there is no ladder to success. Thus, some made up mindsets that they've made. You can leapfrog over that ladder. Now, I'm gonna preface that with two things. One, you got to be good at what you do. So she's got talent and skill, so that you're not scanning people. But once that's done, again, particularly in an age, you know, like, I remember listening to Gary Vee 12 years ago, I heard him in 2010, when not a lot of people really knew who he was. And one thing that he said stuck in my head is that this is the greatest time, you know, because of the power of social media and the power of the internet, and things like that we can do things that might shipbuilding ancestors from Scotland 200 years ago, could not do. And so you really can leapfrog your way up to being successful by marketing, sales. And then of course, keeping what you make. And that's what we really, again, the whole purpose of this, and this is the introductory one where we're kind of just let you guys get the lay of the land. But we promise you we got a lot of good information coming for you guys. Dominic, I want to tell you one story about a buddy of mine. He died two years ago, this month. He was the first maybe it was April. He was the first COVID funeral like zoom funeral that I ever attended, which is still kind of a weird thing. But you know, what are you going to do? And he was an interesting guy because I trained him in business. He lived in Florida and very welcome to Boca Raton, very wealthy part of Florida. And he was probably the most interesting case study of getting your mind right. Because when his mind was right Right. And what I mean by that is when he was focused on his clients, his goals, the what he wanted to achieve in his life, his business ran, and he made so much money. It wasn't even funny. His clients loved them thought he was a great guy. And then he would let these toxic people into his life, that would completely derail him. And you can literally see his production numbers. And in a business numbers, absolutely crash. And he would lose everything that he had stayed, you know, the last two years, which sometimes would be in the hundreds of 1000s of dollars, it would completely crash and burn, and then you'd be struggling to get even a single client. And I remember, he hooked up with someone who I thought was toxic for him. He liked her. But I mean, like everything that could go wrong, she got a real bad disease, and she whined, and nag DivX and all this stuff. And as he was going through all of that, the number one advice that I had for him was turn off the news. Yeah.
Even if you're not going to dump her, you know, which I kind of think he should but you know, maybe she I'm sure she's a lovely person. I never met her. By the way. I only I only heard his version at first. So you know what, that could have been filtered. But what I those were the phrase I kept telling him like, Dude, we can get this business back on track in about five or six weeks. Because you know, the mechanics or the business. The problem is, you're dragging all this personal baggage into every client meeting and everything. And even if you're not talking about it, you've got this hangdog energy. You know, where you're just moping into each meeting, and like, hey, I can do this for you guys. It's like, no, no, no, no, we gotta get that crap out of your brain, right? And we gotta get you reading 10 minutes a day and writing out these books. And I told him like, Dude, I will literally fly out there and help you do this. But you have to do three or four things first, that probably Dominic take him three hours on a weekend. Do you think he ever did those things? No. He did. Some like, dude, I'm not like we're not going to talk about it. And the one thing I absolutely loved about Dr. Phil, which I'm not a Dr. Phil fan. Okay, so we just got to clear that clear. But there was one funny thing I heard him interviewed, that I thought was hilarious. was some lady some nitwit journalist, you know, Dr. Phil's we're gajillions of dollars. Right? Sorry, knit with journalists is like, Well, I heard that when you were in private practice, you weren't very compassionate in your kitchen. What do you ever think about that? You got a look. And he goes, Man, he goes, they came to me, they tell me the problem, I tell them how to fix it will date in why they come back the next week, they ain't done nothing, they just won't tell me the problem again, and he got I got sick of it. And so it kind of number one, shut that journalist stuff. And number two, what I would say is, if that's you, if you recognize yourself in that anywhere, number one, get reading any one of the books that we mentioned, number two, turn the news off, or at the very least, minimize it in your day. And so it's not impacting your mind and messing your mind up. And number three is really, if you have not sat down, this is Friday. take an hour or two or three this weekend and really figure out what you want. If you need some guidance on how to do it. The pledge is a fantastic resource as is thinking grow rich, you don't even have to read the whole thing. You get a couple chapters in and help teach you the main parts of it. Everything else is just supporting. That's my two cents for today. What about you know, well first shout out to the handle of your local crack babies. That's one but then he was he was enjoying your impression of Dr. Phil and actually I think I'm not sure if I enjoyed more of the impression of Dr. Phil or of the actual the lady the the reporter I'm not sure which one got me more. More there's more where that came by. I was no longer there. I was an only child man. Somebody had to entertain my apps. And it was me Yeah, it's in my sister's a lot older doesn't have that sense of humor lover but you know
you know, I think you know, it's interesting because we I think in general we know as human beings that like if you Got bad people in your life negative influences around you, it will negatively impact your performance. Like we know that we forget that it doesn't just have to be that person that's sitting next to us or texting us. That same influence comes in through the news, through social media through all that type of stuff. And so for me, like, it's interesting, because you know, because of what you're doing on Instagram, I'm getting back on Instagram with my, my profile and stuff. And finally, kind of re contributing to a part of the reason I went dark for the last two years is because I was just sick of the noise. And it's interesting, because I shut off notifications, I got off social media, like LinkedIn, I'm pretty active on LinkedIn, typically getting more active on on Instagram now, but, but the interesting thing was like it, it's not just the political stuff, it's just everything and everybody having an opinion, memory, and it just distracts you. And it's pretty quick, that you will it like, interestingly enough, if you get around somebody who's kind of annoying person to person, you'll find a way to exit out of that situation, typically, like, oh, man, I gotta forgot at this point. But I gotta get out of here. Social media has the ability to suck you in and you'll spend an hour on it. And then all sudden, you're buried in that. And then I think the same thing with have an ESPN going in the background, like we're having a TV here, this my new office, so I haven't put the TV up yet, but the TV's gonna go up here. But like, the last thing we're gonna do is turn on ESPN for not not ESPN to CNN, Fox, I don't care what your leading channel is, doesn't matter. Because that type of negative energy regardless, it's just something that's, that's a big impact. So I think, again, going back to what we're talking about mindset that may not feel like that's helping you grow. But I'll tell you, our business grew a lot last year, when I shut off all the notifications actually shut them off late 2020. And it was just like, you know, like, just upward trajectory. And I felt so much better. And I think also those times, if you guys saw like some stories yesterday, I've been trying to get back, getting into shape runs, motivating me to do that, you know, like getting in there getting out and going for a walk. And yesterday, I was like, I'm gonna just take a minute and breathe. And if you saw any of you follow me, don't not as many of you follow me as you do follow run, which is all good. But I would say like, I posted a picture yesterday, like the stream, and I was like, just turn your sound on and breathe for a minute. It was amazing what I got done. After that. I literally looked at my watch, because I put it to the you know, I have my Apple Watch on and I put it on the whatever that mindfulness setting or whatever it was sitting there for five minutes, I felt like I'd slept for an hour. Yeah, so it's that feeling of like really getting those opportunities to reset and do the things that you need to do really does help your mindset. And it's just, you know, like, if you haven't done that, or you think, as I did for so many years, like Nah, man, I'm gonna put my head down and make a ton of money. That, to me, is why you're probably not making the money, it's because you put your head down to try to make money every once in a while. You got to, you got to just, you got to take a step back, you got to turn off the social media notifications, you got to find another outlet that isn't Facebook or Instagram, obviously Instagram, every morning, or every Friday morning, you watch the chef. No, but But you know what I mean? Like, so that really, really helps. So I think that has a big piece of the the mindset. I mean, you said a lot of stuff is really I can echo a lot of those have similar stories to those pieces. But I think that's really what it comes down to is if you get your head, right, your mindset right around your life in general and your ability to one know that you deserve it. And then we can get in some other time talking about like your spirit genius, like what is your genius getting into that. So then you don't have to work anymore. Like I don't really feel like I work every day. Because I'm in my spirit genius. Like I do this, this is what I do. That's why I don't talk to you about taxes. That's wrong.
Is spirit genius. That's what he's into. And I think when I was younger, I'm holding my 44 and think about that for a second. I'm 44 this year, or just turned 44. And like, I in my 30s I was trying to answer tax questions and wealth management questions. I had a little background in that. And I would also try to do this and try it you just exhausted now I do one thing. And that's, you know it really and then I have one product. I mean, it's funny, I tell the story of my members, like six years ago, I took a step back, we were struggling actually a little bit as our second or third year business. So I was about five years ago, I guess, our third year business, I had some health issues, but we were we were struggling a little bit and I looked at took a step back and we have 43 products, like what was I trying to accomplish? I have one now. Yeah, I have one product now two iterations of one product. I coach either individually or coaching group. And that's it. That coach, that's all I do. And that's those like to get in that month. But that's a mindset shift. No, I gotta do everybody. Because if I want to charge a lot of money, I've got to do a lot of stuff. And one of the concepts we talked about this on another show too is one of the concepts I teach people is don't do more Just be more for your clients. And there's a subtle difference. That's some matrix level stuff right there. Yeah, right. Like, don't just just sort of dodging your hand up and we're going to charge retainers for 25 grand a month, you know, if you're, if you're, if you're be more for them, rather than just do more, or 40,000 or $50,000 a month, people will pay it. Because that's when they're starting to go. And this is awesome. Like, you're you are, you are an integral part of my business. It's not, you're just doing a bunch of stuff. Anyway, I cut you off from the matrix, then go ahead. No, no, no, I was just gonna say I did the last matrix. So I don't think we can use any of those references anymore. I mean, I kind of told me not to see it, so I didn't see it, train it, you know, you probably should go see it. So if they screw up the new Top Gun movie that's coming out, I'm gonna, I'm gonna be mad. Like, now I'm gonna I might set stuff on fire. I would say just as a point on your stuff, Dominic, as we begin to wrap this up, just because I have another client coming in. I would I think the notifier turning off the notifications. And you know, there's an interesting copywriter, Eugene Schwartz, I have Matt who I share office space with your that gave me a copy of the book Scientific Advertising that he wrote, that's like 300 bucks on Amazon or eBay, because it's out of print. One guy made a few copies of it legally. But he was famous for setting his timer for 33 minutes, why 33 minutes? I don't know, man, he's dead. Nobody can ask him. If anybody ever finds out why I would love to know that. But he would shut up all notifications. He would, you know, and again, this was he worked in a in a non digital age. So it was like he put a sign on his door with skull and crossbones, like, you know, abandon hope all ye who enter or whatever. But I'm really like, I don't think I ever take my phone off silent. Unless I'm waiting for someone to call me. I certainly don't get email notifications, because that thing would be pinging every 30 seconds. And I think we'll dive a lot more, there'll be a little more structure, I think, to the next time we do this. But really understand that self sabotage is very real. And if your mind isn't right, and you believe it's kind of that old sales training thing, Dominic and I know you are a sales trainer, where they're like, guys who make 80,000 a year 120,000 A year in sales. And so they're used to making what's called $10,000 a month, if they close enough to make $10,000. That's in the first five days of the month. They're like, Yeah, but I have no production for the rest of the month, because that's their their thermostat is set right there. And so, again, this podcast is the make more, keep more podcast. So the number one step to making more starts with your brand, as does keeping more because then it gets into your habits and kind of reverse budgeting and minimizing taxes and all sorts of things that we'll get into in other things.
But principle, just real quick, that principle that you just talked about, that salespeople will typically only made essentially what they need to make, there's been studies like tons of studies around it. I don't I haven't seen a an official study for entrepreneurs, but I've seen the exact same affliction that they make just enough sheep right in their mind. And you look at what the average the I'll try to pull it up for our next episode, if anybody's interested in it. Which also means we want to ask you guys what you're interested in hearing. But but the I think what I pulled it's a study a couple years ago, and I want to say it was $63,000 a year as the average entrepreneurs income. I mean, that was just shocking. I'll tell you something crazy. years ago, about 10 years ago, we were looking at the average franchise, these numbers and the average franchisee of any franchise across the board. That's about $50,000 Like a true income not right off, you know, not stuff that they like just what they actually really make, including, you know, stuff that they legitimately bury in their business and don't pay taxes on. So yeah, I think you guys will enjoy this. My homework to you guys would be really turn off the noise. Get the news out of your life. Shut off those notifications, find a good book, go to Amazon right now or your local bookstore, preferably your local bookstore and grab one of those books that we mentioned and start reading. By the way, I just got to say one last thing for on my end of things because we're wondering why I've been drinking water, like every two seconds, I'm doing the 75 hard challenge. And literally the hardest part of the whole thing is getting a gallon of water. And I drink a free ton of water anyways, but I wasn't getting so I'm just like, Man, I'm like, three things behind I better catch up, or I'm going to be in trouble later tonight and up 9000 times in the middle of the night. John, what do you what are your closing words for everybody? Well, same echo, I will try to post maybe you and I can both post the pictures of the if you follow us. Just what you obviously already follow around and follow Me too. If you care if it's interesting. We'll post the pictures of those books too. So you can if you guys didn't get them, he was couple of good books. I'll give you one piece of homework too, though, is drop us a line, you know, that's so old. Send us a message. If there's specific content that you want to see either on the sales side, or on the investing and tax side of things, I have a little experience on that side as well. So I think we both have a little some things to add to that. So if you have anything about closing business, more wealth, all that kind of stuff, let us know. And if there's any interesting topics that we can't cover, we'll bring people on we have a pretty cool network, we know some pretty smart people. So do and we will get we're gonna get into defi we're gonna get into watches, buying and selling watches flipping stuff. We're gonna get into all kinds of cool stuff. By the way, your local crack babies, if I accidentally blocked you, I'm really sorry. I was trying to like his comment. And Greenmount real estate. Absolutely. Thank you. So he's take a salt potassium supplement I have. Actually, no, I didn't today. So thank you for the reminder. I'll grab that. God's will do it again. Next Friday at Yeah, sure. Friday at 8am. We'll keep it around an hour. And Dominic. That was a lot of fun, man. And I'll post on my stories later today. Some pictures of the books that we talked about. Yeah. All right, man. Take care, you guys. We'll do it again next Friday. See Jarkko Sia. Bye, Dom bye.
Transcribed by https://otter.ai
