Operations Toolbox is a fledgling company in the recruiting and staffing industry. While the parent company has a deep track record of success, this new company needed a marketing strategy to attract new customers. It was critical that we create a narrative that resonated with the audience and reinforced the professional credibility of this brand.
We used vivid imagery from the industries that Operations Toolbox services to provide an easy to understand visual narrative. We paired these illustrations with curated insights from respected industry sources that speak to the challenges that their prospects are facing. This narrative led to accelerated results and quick adoption of this brand within the industry.
The insight driven narrative we created for the website became the core message used in the marketing materials for the field.
As part of the goal to create awareness for the brand, we embarked on an aggressive social media strategy. Part of this strategy involved taking advantage of popular trends on social media, including #mondaymotivation, in addition to customized content and blogs.