Payday Workforce Solutions has a 20-year record of consistent growth and exceptional customer delivery. The ownership team had invested in a state of the art software program and RightMind was tasked with creating awareness of this new product and creating additional market share within Southern California.
To accomplish this goal, we improved the company narrative by changing the focus from payroll and HR, which has become a commoditized product, to a software platform for employers. We then looked to refresh the brand identity while not abandoning the established logo and name that has a solid reputation. We also took over leadership of the sales team to train the existing team and bring on additional people that were qualified to articulate this improved story.