Faced with growing competition from Asian manufacturers, our client engaged us to help with their message of differentiation. They have one of the most expensive products on the market, but also the highest quality option. With the competition offering products at a much lower price, their consumers were questioning the need for the high quality.
Using industry insights to help the consumer understand the need for quality was critical to their future success.
We also helped the client implement their brand book and created marketing pieces with a concise story and updated look.