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“Marketing is no longer about the stuff that you make, but about the stories you tell.”

—Seth Godin


You don’t need more buyers; you need advocates


a person or organization who purchases goods for a consideration


a person or organization using the services of a person or company



a person who publicly supports or recommends a particular cause or policy; a champion; a promoter

At RightMind we believe that clients are good, but advocates are so much better. The difference between merely attracting a client and creating an advocate starts with your story. A powerful and engaging story drives trust, and that trust helps to drive advocacy.

Creating the Foundation of a story that sells

A Great Plot

Your story is more than just a description of your products. It must differentiate you from the competition so that you are set apart from the noise. RightMind assists you to create just such a narrative. We use a proven methodology that digs into the root of your customer’s decision-making process to create a message that resonates with your clients and elevates you above your competitors.

A Captivating Storyteller

In movies, when a great story is played out by great actors, the results are not only pleasing to the viewer, but also very profitable for the storyteller. Your sales and marketing teams are your actors out in the market telling your story. But, are they doing a good enough job? At RightMind we have a full complement of training courses designed to make your sales and marketing teams become highly effective storytellers.

The Right Audience

Even the best written stories fail to appeal to every reader. The same is true in business; your products and services are not for everyone. At RightMind, we help you identify your best audience, and then we help you to craft your story.  Your storytellers can then be trained to communicate in a way that will appeal to your audience.

Visuals That Excite

The best part of watching a movie or reading a story is that moment when you feel like you are there! This is done through illustrations that excite your senses and put you in the story. Your brand and your marketing can do the same. At RightMind, we help ensure that your visuals and dialogue match the story that you are trying to convey. We put your buyers in the moment so that they can see themselves using your products and services.

Ready to Improve Your Story?


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