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The Science of Advocacy

The science behind creating raving and referring fans of your business

 WHY YOU NEED TO CREATE 
ADVOCATES TO GROW YOUR BUSINESS.

This eleven-part course is designed to teach you how to create raving and referring fans of your business. No, this isn’t a client referral program; it is an approach that starts the process of advocacy right from the moment a prospect first becomes aware that you exist.

There is a science to human interactions. Using the research of biologists, psychologists, and even a zoologist, we have crafted a training that guides you along a path to creating repeatable and scalable growth for your company.

This training is designed to positively impact your sales, marketing, and customer service teams by teaching effective communication skills, powerful messaging strategies to appeal to your customer’s emotions, and a systematic approach to client acquisition and service.

The Science of Advocacy Program 

Section 1 (0:00 – 13:00)

Introduction and The challenge of Change

Who is your top competitor? The answer may come as a surprise. In this section, we introduce the program and lay the foundation for understanding how to conquer your top competition and start your clients on the journey to advocacy.

Section 2 (13:00 – 20:35)

Setting the Stage

In this video, we discuss the fundamental terms of this training and take a few minutes to share with you why this program is so important to our founder.

Section 3 (20:56 – 29:13)

The Science of Advocacy – The Chemicals

We introduce the science behind advocacy by discussing the chemicals that are at play within our brains when we are working with our prospects.

Section 4 (29:13 – 39:40)

The Components of Advocacy – Personal & Professional Trust

NOW THAT WE UNDERSTAND THE CHEMICALS OF THE BRAIN AND HOW THEY RELATE TO ADVOCACY EQUATION, WE THEN DISCUSS PERSONAL AND PROFESSIONAL TRUST AND HOW TO ASSESS WHERE YOU STAND IN THE MIND OF YOUR BUYERS.

Section 5 (39:40 – 55:13)

The science of Advocacy – the advocate brain

How does human decision-making work? IN THIS MODULE, we examine the structure of the brain and show exacly how, and in what order, human beings make decisions. Included is a synopsis of a Nobel prize winning study that emphasizes this point. Following that are some examples of this research being used in commercials that you may have seen.

Section 6 (55:13 – 1:07:23)

The Components of Advocacy – Value

Understanding how the brain mAKES A DECISION NOW GIVES US THE OPPORTUNITY TO CRAFT OUR PROCESS TO ADDRESS VALUE. NO MATTER HOW MUCH OUR PROSPECTS LIKE US, WE STILL MUST CREATE VALUE TO JUSTIFY THE PURCHASE. IN THIS SEGMENT WE DISCUSS HOW TO CRAFT A MESSAGE THAT CREATES VALUE AND ENABLES US TO CHARGE A PREMIUM FOR OUR PRODUCTS AND SERVICES.

Section 7 (1:07:23 – 1:20:06)

The fight for advocates

WHAT’S THE DIFFERENCE BETWEEN A BUYER AND AN ADVOCATE? BUYERS CAN CREATE RISK FOR YOUR BUSINESS IF A MISTAKE IS MADE. ADVOCATES BECOME CHAMPIONS FOR YOUR BUSINESS AND CAN GENERATE LARGE AMOUNTS OF TOP-LINE REVENUE GROWTH FOR YOUR COMPANY. WE SHARE STUDIES THAT EMPHASIZE THE IMPORTANCE OF PURSUING ADVOCACY AS A FOCUS FOR BUSINESS GROWTH.

Section 8 (1:20:06– 1:21:16)

The components of advocacy – experience

Now that we have established the advocate equation, we introduce the final component of advocacy, experience. You will learn what the relationship is between the perceived value that you have created and what is actually delivered to the client.

Section 9 (1:21:16– 1:58:15)

creating personal & professional trust – your why

In this section, we help yoU to create a ‘why’ that will resonATe with your audience and help quickly establish personal and professional trust.

Section 10 (1:58:15– 2:15:15)

Introducing the advocate journey

finally, we pull together the sciEnce behind advocacy and show how to implement tHis into a step-by-step process for creating advocates.

Section 11 (2:15:15– 2:17)

conclusion

we review the advocacy roadmap to reinforce the path to creating advocates out of your prospects and clients.

WHAT OUR ADVOCATES ARE SAYING

“Dominic Cummins is a powerhouse of knowledge and one of the best you will ever meet. His training is fantastic and engaging. Go Dom!”

Steve Stookey
COO, CypherWorx, Inc

“Hiring Dominic Cummins to speak is a no brainer”

Marcus Murphy
Director of Monetization, DigitalMarketer

Just want to say a HUGE thank you to Dominic Cummins. In less than 45 minutes he has totally rewired my thinking around my Why.

I always believed I ‘fell into’ this world, but I now know that is b.s., and there is a really great story as to why I own my business, and why I am who I am.

Bryan Plumb, Founder, Bee Digital (UK)

RightMind is a great company to work with. Please contact Dominic Cummins, a tremendous business leader with many years of experience.

Barac Abastta
VP, Jacobs Engineering

I was blown away by the consultation I received from Dominic of Right Mind. His candor, ability to cut directly to the heart of an issue, and his ability to simplify difficult concepts were far above anything I’ve seen from other consultants. I highly recommend him.

Kasim Aslam
CEO, Solution 8

We just secured our biggest deal ever this last week and into the future…a very big part of the credit goes to Dominic Cummins, who made the time that helped secure the greatest access to a client that we have ever had!

Thank you Dom!

I believe a big part of our 2x -4x growth in our biz over the next year will be attributed to Dom’s one hour call.

Jim Traister
CEO/Founder, HospitalityFan

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